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First Step In The Search Engine Optimisation Process

You may have encountered SEO-related questions on Google Digital Garage Exam. One of which is related to the first thing to do when starting SEO for your website. The question is to test your SEO basic knowledge.

In this article, we will see the exact question asked on this topic along with correct answers and explanations.

Here is asked a question which is been asked in the exam,

What’s the first step in the search engine optimisation process for your website?

The options were given,

  • A – Off-site optimisation
  • B – Keyword research
  • C – Writing fresh content
  • D – Setting an ad budget

The correct answer is: B – Keyword research

Explanation: The first step in the search engine optimization process for your website is keyword research. Keyword research involves identifying the keywords and phrases that your target audience is using to find information related to your business. By understanding what keywords and phrases your target audience is using, you can optimize your website’s content to better match their needs and improve your chances of ranking higher in search engine results pages (SERPs).

Keep reading to know more about keyword research,

First Thing to Do While Doing SEO For Your Website

Picture this: you have a fantastic website with remarkable content, but it’s not generating the traffic you expected. What could be going wrong? The answer lies in understanding what your target audience is searching for when they look for products or information related to your business. This is precisely where keyword research comes into play.

What is Keyword Research?

Keyword research is the first step in the search engine optimisation process for your website. Without keyword research, it is like firing arrows in the dark. How could you write when you don’t know what people want?

People look for information or solution to their problems using Google search. And they type something in the search box to get answers. The search queries or key part of that queries are “Keywords”.

And, Search engines rank web pages that give related and authenticate information on that keywords. And hence to tell search engines that my web page is about that “keyword” is the first step in SEO.

Then only your web pages will be provided in search results and traffic will come to your site if they think it is relevant and will solve what they want.

The Importance of Keyword Research

Imagine you own a bakery that specializes in delicious cupcakes. You might assume that just using “cupcakes” as your primary keyword is enough. However, in the world of SEO, it’s not that simple. There are likely countless other bakeries and websites vying for the top spot in search engine results when users search for “cupcakes.”

This is where keyword research becomes invaluable. It helps you discover the variations and long-tail keywords that your potential customers are using. Perhaps they are searching for “best chocolate cupcakes in [your city]” or “vegan cupcakes for birthdays.” By incorporating these specific keywords into your website’s content, you’re more likely to attract targeted visitors interested in what you have to offer.

How to Conduct Keyword Research?

Step 1: Understand your audience, and what they want. and what search queries they are using to look for products, services, or content on the internet. Such queries or questions are your keywords

Step 2: Use keyword research tools like Ahrefs, Semrush, and Google’s Keyword Planner to know the keywords people looking for. Such research tools will give you keyword search volumes and related keywords that you may not know.

Step 3: Research what your competitors are doing. Identify the keywords they are ranking for and the ones driving traffic to their websites. This analysis can offer insights and guide your keyword selection.

Step 4: Long-tail keywords are longer, more specific phrases that have a lower search volume but can lead to more targeted traffic. They are often easier to rank for and can attract visitors with higher intent to convert.

Start from low competition but sufficient search volume keywords. Write authentic and helpful content on the website page which will be helpful to your visitors in solving their problems.

Use only 2-3 times that keyword in your article, not more not less.

Also, write related information but stick to the main topic.

Add value and insights that have never been published on the internet before. That makes it unique.

Always make an SEO plan and act on it. Keep your knowledge updated.

Follow SEO blogs like Search Engine Magazine – SEO, Search Marketing News and Guides to know the latest trends in SEO.